Some interesting news in the scrapbook industry. Li'l Davis Designs will join the Fiskars Craft Division (currently marketing well-known scrapbook lines Cloud 9 Design and Heidi Grace Designs as well as others).
The Fiskars press release:
Li’l Davis Designs joins Fiskars Craft Division Madison, Wis.—According to Tricia, “Family inspires much of what we do at Li’l Davis, so we understand the value of preserving important moments, family or other, in a unique way. We want to ensure that your scrapbook pages are just as special as the moments themselves.” Li’l Davis has continued to grow and now offers hundreds of innovative embellishments, tools and papers. Over the last five years, the company has evolved into an internationally recognized brand in the scrapbook community.
“We are excited about having Tricia and Brian join our family,” says Chad Vincent, Fiskars Craft President. “The brand look and feel that they have created and nurtured holds great potential for growth.”
Tricia and Brian will remain the creative leads of Li’l Davis, and the operations and marketing will be handled at Fiskars’ US headquarters in Madison, WI. Their newest lines will be revealed at the February 2008 Craft and Hobby Association Show in Anaheim, CA.
“The new product lines for 2008 are fantastic, and we can’t wait to share them with our customers,” says Michelle Ponti, Director of Consumables at Fiskars Craft.
Fiskars® Brands, Inc. is a wholly owned subsidiary of Fiskars® Corporation, a Finnish corporation traded on the Helsinki Stock Exchange (HEX:FIS). Fiskars®, is the world’s leading manufacturer of scissors, gardening tools and cutlery, as well as other consumer products sold under the brand names including FISKARS®, Cloud 9 Design, Gerber Legendary Blades®, Gingher, Heidi Grace Designs, Montana®, Raadvad, Sankey and Ebert, Brunton, Kaimano, Kitchen Devils, Oficut, Silva, Werga, Wilkinson Sword, Winchester, Zinck Lysbro.
I'm a big fan of Li'l Davis and Fiskars. Can't wait to see what is on the horizon from these companies!